For Sale By Owner (FSBO) at first glance seems like it might be a good idea. After all, in an FSBO transaction, there is the saving of the commission that a real estate agent earns. Does that mean there is more for the homeowner from the FSBO sale? Not always.
One explanation for this is that FSBO homes may get less attention in the marketplace and therefore may receive fewer purchase offers.
Consider The Value Of Time
A professional worker who earns $150 per hour does not save money by doing the janitorial work accomplished by paying someone else $15 per hour. In the same way, there is a cost of trying to sell your home on your own that isn’t necessarily money out of your pocket. Selling a home in every case takes a significant amount of time and attention to manage the process efficiently.
A REALTOR® spends time, energy, and money promoting the properties listed for sale. The real estate agent may help stage the home to get a better sales price and conducts the open house events. They also coordinate showings with other agents and prospective buyers to facilitate the sale of the home. This coordination can sometimes take months of time investment.
Consider The Value Of Professional Representation
It is easy for an amateur to make costly mistakes in a real estate transaction. A real estate agent working in a professional manner may lower the risk of these mistakes. Using a handmade FSBO sign in the front yard does not have the same impact as a professional one.
A REALTOR® pays a significant annual membership fee to belong to the multi-listing service (MLS). A property put up for sale on the MLS system, immediately notifies all the other members in the system that the property is available. A listing agent splits the commission with the agent that brings the buyer. Being on the MLS system means reaching all the agents that may represent thousands of potential buyers. A sign in the front yard has very little impact compared to this.
A real estate agent also markets properties on the Internet through a professional website, presence on social media, and various other paid advertising methods. They take attractive photos and videos of the property to use for marketing purposes. Putting these online attracts attention.
Without the help of a real estate agent, the homeowner needs to make all these marketing efforts and pay for them.
Closing The Sale
A real estate agent does all the grunt work that is necessary to work with the buyer, the escrow company, and the title company in order to have a smooth closing of the transaction. A good agent helps to eliminate potential problems before they arise. This only comes through the experience gained in selling many homes over time.
Conclusion
For the vast majority of homeowners, with little or no experience marketing home for sale and closing a real estate transaction, working with a real estate agent is usually a better idea than trying to go at this alone. A REALTOR® does not get paid unless the home sells, so they are highly motivated to sell the home and close the transaction as efficiently as possible.